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Revolt World 2024 - Day 2

Source: Paras Griffin / Getty

There are certain ideas that make you say, “What took so long?,” when they finally come to fruition. Case in point: Pusha T has launched a coffee line called Grindin Coffee.

Grindin | Carhartt WIP

Source: Grindin Carhartt WIP / Grindin

For the sake of those who are very new to hip-hop music, the Neptunes-produced “Grindin’” was the breakthrough hit of Pusha’s group, the Clipse, way back in 2002.

Push A Ton announced he is launching his coffee brand with pop-up shops in Los Angeles this upcoming weekend. Grindin is being touted as a premium, high-caffeine black coffee blend that will be available first at a pop-up in OG LA coffee shop Café Tropical. Pusha’s own proprietary blend will make its debut next year.

Reportedly, and per Hip-Hop marketing in 2024 protocol, the brand launch also includes a capsule collection of apparel. That aspect is being handled in conjunction with Carhartt WIP, which includes limited-edition hoodies, tees, and tote bags. Fans who will be attending Tyler, The Creator’s Camp Flog Gnaw music festival will be able to get their hands on the merchandise at another pop-up at the event.

Grindin | Carhartt WIP

Source: Grindin Carhartt WIP / Grindin

You can pick up a cup of Grindin Coffee at Café Tropical from 7 am PST – 11:30 am PST and at the festival starting Saturday, November 16. You can cop the Grindin x Carhartt WIP gear at the cafe, too. 

Recently, Clipse announced it had signed a new record deal with Def Jam Records, with a new album out…soon? Produced entirely by Pharrell Williams, the new album is titled  Let God Sort Em Out.

Pusha T Launches Grindin Coffee, Capsule Collection With Carhartt WIP  was originally published on ionehiphopwired.staging.go.ione.nyc