Gatorade Partners With DJ Khaled To Launch Gatorade iD

Gatorade x DJ Khaled Capsule Collaboration

Source: Gatorade / DJ Khaled

Gatorade is teaming up with one of Hip-Hop’s best hypemen, DJ Khaled, to announce the launch of a personalized membership platform, Gatorade iD. Gatorade iD is a “free membership platform with exclusive benefits and an all-access pass to personalized equipment, limited edition drops, discounts, and free shipping on any purchase.” Along with the big announcement, the sports drink company is partnering with the We The Best Music general for a Gatorade x DJ Khaled limited capsule collection. Speaking on the partnership, Khaled said, “I’ve loved Gatorade since I was a kid, and to this day, I have it in the studio with me to fuel my creativity. I’m so blessed they gave me the keys to create this legendary capsule. Gatorade, We The Best, and Jordan Brand…we are all icons, and this is just proof!”

Per a press release, Gatorade says the capsule collaboration will be the first of many Gatorade iD drops available for Gatorade iD members on Gatorade.com starting Thursday, February 8 at 10:00 a.m. ET for $140. So, what’s in the capsule collaboration? Gatorade iD members can get their hands on a DJ Khaled-personalized Gx Bottle, towel, and a Jordan Brand hoodie sweatshirt.

The Capsule Collaboration Detailed Breakdown:

Gx Bottle: Features a unique design to celebrate the vibrancy of DJ Khaled’s hometown of Miami, FL.
Towel: Design brings DJ Khaled’s unique “We the Best” energy to the iconic Gatorade towel seen on the sidelines and used by professional athletes all over the world.
Jordan Brand Hoodie: Fleece pullover hoodie, made from heavyweight French terry merges the three iconic brands of Gatorade, We The Best and Jordan Brand.