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Kenzo : Photocall - Paris Fashion Week - Menswear F/W 2022-2023

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Kanye West spent the waning week of 2024 in Tokyo, but it appears for the new year, he’s ready to hop back on Instagram and air out his grievances.

His first targets? Jerry Lorenzo and adidas.

His rant seems to have erupted after he googled Yeezy.com, but the first result led people to adidas’ site, while the second led to Kanye’s actual merchandise site. Ye considers it another form of holding him back, just like when he accused adidas of stealing his designs back in 2022 and releasing new iterations of his footwear without his approval. Plus, he claims the mistreatment was happening before the partnership was on the rocks because of his antisemitic tweet.

“Stop doing your moves to hold me back. Our partnership is done. You’re a 60 billion dollar company that froze my accounts. Now I’m back on my feet (no pun intended) and I’m not going to stand for this (no pun again),” he writes. “I did phenomenal work for you guys and because I stood up for myself yall tried to intimidate and oppress me everyone remembers I had major issues with adidas because of design theft and oppression before ‘the tweet.’”

Next was Lorenzo, who worked with Ye for years, most notably on his A.P.C. collection in 2013.

Now, he’s referring to him as “corny and disloyal” for working with the Three Stripes because he copied his event production style for 2019’s “Nebuchadnezzar” opera at the Hollywood Bowl.

West calls out all of his so-called friends who didn’t want to work on the Yeezy brand but instead, their own offshoots, which he deems “weak ass fake Yeezy lines.”

He promises to no longer work with anyone else and focus on making Yeezy the biggest brand before calling out the luxury fashion industry’s unnecessarily hefty price tags while touting his own sales.

“Yeezy over everything. I’m not here as a platform for anyone else I am here to dominate as I always have. The Yeezy $20 dollar price is burning the game to the ground leaving only Yeezy left. Everyone knows the costs in luxury fashion are way marked up,” he writes. “The Yeezy.com site made 100 million dollars last year and that was with it only being up for 6 months. I took the site down for 6 months to get control over my Shopify accounts. People wanted to make me believe that I couldn’t do this on my own. We sold over a million pairs of pods.”

He ends the note by telling Yeezy fans that he’s currently cooking up 10 new footwear silhouettes.

See how social media is reacting to West’s latest rant below.

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