Kid Cudi Announces 1st-Ever Collection Of His WZRD Brand

Source: WZRD / WZRD Instagram

Kid Cudi is praised for helping catapult emo melodic, crooning rap to the masses in the early 2010s, but he’s also heralded for his affinity for streetwear. A previous employee of BAPE’s NYC store —and later dropping a collection with the Japanese brand in 2021— he became synonymous with the hypebeast culture of skinny jeans and retro Jordans. Now, he’s ready to introduce his own brand, WZRD, bearing the same name as his 2012 collaborative album with producer Dot da Genius. It was formerly known as WZRD CWBY when it was introduced in 2023 and was supposed to be a collaborative effort with Human Made founder and one-half of the mastermind behind Billionaire Boys Club, NIGO.

Now, Cudders is back with the inaugural collection and is focused on his streetwear roots, beginning with a letterman jacket. It will be available in a black version and another with brown leather sleeves. Both feature a scripted WZRD hit across the chest. On the back, it’s seen again atop the shoulders, with a miniature cartoon “Will The Wizard” beneath him, outfitted with a white beard, slouching hat, robe, and stars spouting out of his wand.

The wand waver is again spotted on a knitted crew-neck sweater in black and light cream. The cartoon then moves on to some T-shirts, matching hoodies, and sweatpants sets with the logo printed on the upper thigh.

To add some hype to the release with Instagram, Cudi enlisted the help of fellow former GOOD Music artist Pusha T as the two sport pieces of the collection in a campaign video backed by their joint 2024 song “Everybody Like.” “CUDI AND PUSHA = FAMILY 4 LIFE.WZRD SEASON 1 DROPS MAY 2ND,” reads the caption on WZRD’s official IG. This isn’t Cudi’s first foray into fashion. He previously presented his bold-colored Members Of The Rage imprint at New York Fashion Week in 2024. If you’re feeling any of Mr. Rager’s collection, it drops online stateside on May 2 at 11 p.m. ET and in Japan on May 3 at 11 a.m. JST. Get a better look at WZRD’s first collection below.