Nike Taps MoMA For Socks In First Installment of Collection

Source: Nike / NIke

Nike has been rocking with MoMA for over a decade, and now the two are connecting again for limited merchandise you might be picking up. The two brands’ latest link-up—the MoMA Nike Everyday Sock, a specialized version of Nike’s Elite Crew Basketball sock—is currently available in the MoMA design store. The socks only represent the first installation of the latest collection, which aims to provide practicability with a creative spin. “Each co-branded release will underscore the connection between movement and design while offering a reminder that inspiration is often exemplified in everyday objects,” reads the press release. Nike notes that alongside MoMA, they both share swoosh co-founder Bill Bowerman’s belief of “If you have a body, you’re an athlete,” which pushed them to have no limit to customize products that encourage people to move.

Source: Nike / NIke

But back to the socks. Nike is known for having some of the best performance socks. These socks provide just enough cushion to give you a little more bounce while still wicking away moisture. Whether you’re getting in a workout or just battling the heat, you’re covered. The crew socks feature the iconic swoosh with the MoMA logo directly below it. Then, right atop the tie is the Just Do It slogan. They’re slated for five colors in the first drop, including Lucky Green, Pinksicle, Signal Blue, White, and Amarillo Yellow– all with contrasting soles to give them more pop. Each pair will run you $18 and are available in sizes Small through X-Large. Nike’s relationship with MoMA runs deep, most recently involved in the Nina Chanel Abney X Jordan release. Rewind further to MoMA’s 2017 exhibition Items: Is Fashion Modern? –which showcased 111 pieces of clothing and accessories that best highlight the 20th and 21st centuries– and it featured three pairs of Air Force 1s. The shoes were featured again in 2018 thanks to Virgil Abloh‘s superhyped OFF-WHITE™ version of the iconic sneaker. Buy the socks here and get a better look at the colorways below. We’re eager to see what else the collection has in store. Get a better look at the socks below.