Sacramento Kings explosive guard De'Aaron Fox, the first big name to sign with the brand, now has his own kicks to rock on the court, the Fox 1.
Stephen Curry's mission to take his Curry Brand to the next level is underway.Â
"[T]he fact that I got to go and get into the signature shoe game, build a brand, be able to inspire and [tell stories] around things that are important to me? Eight, nine years removed from that [first meeting with Under Amour]? And we hopefully have something that will continue to be part of the legacy for years and years to come... that was me betting on myself." - Steph Curry on "The Draymond Green Show" in April 2022
Rucker Park is back, and Steph Curry and Curry Brand were on hand to celebrate the occasion.
Steph Curry is making sure Lee Elder gets his flowers.
This latest move by Steph Curry's Under Armour legacy imprint, the Curry Brand, is a hole in one.Â
Stephen Curry and his Curry Brand are paying their respect to Baltimore and its Black residents with its new Black History Month inspired sneaker.
After "steffortlessly" dropping 62 points on the Portland Trail Blazers last week, Steph Curry felt very generous.
With the 2020-21 NBA season quickly approaching, Steph Curry and Under Armour isn't wasting any time getting his new Curry Brand off the ground.Â
Under Armour is looking to compete with the likes of Jordan Brand with its latest move.
The NBA's most dangerous shooter, Stephen Curry will be suiting up and lacing up his Under Armour kicks this Sunday against the Washington Wizards according to The Athletic’s Shams Charania.